The life of an independent developer is a constant learning experience. One of those many “aha” moments happened rather recently when we were researching how to expand our reach.
Most everyone in our office uses an iOS device. That being said, it means that our knowledge of Android is a little sparse. With Apple, whenever you want to look up and app or download one, you go to the app store. I want to emphasize THE app store. One. One app store. Any app you want to download for your Apple device is right there.
This is not how Android works.
Unlike Apple, Android offers a variety of stores. There is the common Google market, but not everyone uses it or can use it and not all apps are offered there. Automatically, this means not all users have access to your app. Additionally, by offering multiple stores, it has allowed certain ones to cater to a particular type or content, already creating a target audience for you. Continue reading I Bet You Didn’t Know This About Android App Marketing