Tag Archives: apple

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I Bet You Didn’t Know This About Android App Marketing

Photo Credit: wallconvert.com

The life of an independent developer is a constant learning experience. One of those many “aha” moments happened rather recently when we were researching how to expand our reach.

Most everyone in our office uses an iOS device. That being said, it means that our knowledge of Android is a little sparse. With Apple, whenever you want to look up and app or download one, you go to the app store. I want to emphasize THE app store. One. One app store. Any app you want to download for your Apple device is right there.

This is not how Android works.

Unlike Apple, Android offers a variety of stores. There is the common Google market, but not everyone uses it or can use it and not all apps are offered there. Automatically, this means not all users have access to your app. Additionally, by offering multiple stores, it has allowed certain ones to cater to a particular type or content, already creating a target audience for you. Continue reading I Bet You Didn’t Know This About Android App Marketing

Runway Games vs. Apple, Round 5,052

All right. You all deserve some answers, even if we don’t want to accept them ourselves.

Yes. It’s true. Wash is dead and there is nothing we can do about it. Joss Whedon feeds off of the tears of his fans, and he was a necessary sacrifice for the continuation of Joss’ awesomeness.

But that is not what this is about. This is about the very real issue with our games and Apple. We promised from the beginning that Red Sea Exodus would be out on Apple. We’re two games into this Indie world, and guess what? Not a one of ’em is on Apple.

If you’re a new developer, ye need be warned: Apple is very tricky to work with. Unlike Android, which seems to publish apps almost immediately, Apple puts every app through a strict screening process. A word of advice? Don’t start marketing your app on iOS until you’re certain it has been approved. Continue reading Runway Games vs. Apple, Round 5,052